Medical practices run on people, not just physicians. Yet support staff—front‑desk schedulers, billers, medical assistants, nurses—often shoulder the first wave of patient frustration and the last wave of administrative overload. …

Medical practices are undeniably busy places. Physicians have incredibly limited time, and administrative staff often juggle multiple roles. Despite this, attracting new patients, enhancing the experience for current patients, and …

Most of us didn’t go into medicine thinking about branding or strategy. We went into it to care for people. That was always the goal. If we want to reach …

Attitudes about work among Generation Z (those born roughly between 1997 and 2012) diverge from previous generations—namely Baby Boomers (1946–1964), Generation X (1965–1980) and millennials (1981–1996)—in several noteworthy ways. These differences can …

Language is a powerful internal influencer. You use language to communicate with yourself, just as you do with others. Language is the byproduct of what you think and helps create, …

In contemporary health care, patients may turn to Dr. Google to find out what’s ailing them. But nothing can replace the human touch in medicine. So, when patients begin looking …

Have you ever marveled that a new patient will share with you their most intimate secrets just minutes after you initiate their medical history in the exam room? Patients will …

While physician interactions drive a practice’s profitability, an integral web of medical assistants, RNs, front desk and customer service coordinators, and accounts billable professionals are utilized to facilitate patient retention …

Symptom invalidation can cause emotional harm, healthcare-related distress, behavioral changes, and diagnostic delays, worsening health outcomes. Clinical encounters with uncertainty are increasing, driven by emerging syndromes like long COVID, challenging …

Making your living as a physician in private practice—that is, a practice wholly-owned by doctors rather than by a hospital, health system or other entity—can be rewarding and challenging. And …