Marketing

This is the ideal time to connect with new and existing patients since physicians have a lot on their plates today for marketing their practice

The Internet has now largely replaced word-of-mouth recommendations in a patient’s search for a new doctor. Today, digital resources such as Google…

It’s been said that 80 percent of success is showing up, but that’s simply not true. Showing up is not enough. Showing…

Physicians today navigate an ever-evolving world in many aspects of medicine, but this is especially true when it comes to attracting and retaining…

The healthcare industry is always changing. And so are the ways that patients find new providers and facilities. It’s vital that healthcare…

Administrators and managing physicians often view marketing solely as advertising to attract new patients. Some of them even consider it unethical to…

Large corporations throughout America have redirected their marketing efforts from customer retention to new customer development. As physicians, we often concentrate too…

Administrators and managing physicians often view marketing solely as advertising to attract new patients.

Marketing is stereotyped as newspaper ads, billboards and direct mail campaigns, with LASIK surgery advertising currently being the most obvious.

Marketing is in fact, however, any activity that moves your practice in a desired direction.

Directions might include increasing income, deterring new competitors, retaining market share, shifting payer patterns, introducing new services, recruiting new providers, entering new marketplaces or combating negative publicity.

There are many activities that might be considered “good practice” or “good management” that fit under the broad definition of marketing.

Customer Relationship Management (CRM) consists of the processes a physician can use in order to track and organize its contacts with its…

The very best marketing plans are short, simple and to the point… Keep them Simple and You Will Use them! A good…