{"id":2259,"date":"2023-05-25T07:10:27","date_gmt":"2023-05-25T05:10:27","guid":{"rendered":"https:\/\/medicalmanage.gr\/customer-relationship-management-2\/"},"modified":"2023-04-25T11:51:27","modified_gmt":"2023-04-25T09:51:27","slug":"customer-relationship-management-2","status":"publish","type":"post","link":"https:\/\/medicalmanage.gr\/en\/customer-relationship-management-2\/","title":{"rendered":"Customer Relationship Management"},"content":{"rendered":"<p class=\"article_css\">Customer Relationship Management (CRM) consists of the processes a physician can use in order to track and organize its contacts with its current and prospective customers.<\/p>\n<p class=\"article_css\">CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by all employees.<\/p>\n<p class=\"article_css\">Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing<\/p><div id=\"medic-303832212\" class=\"medic-mesa-sto-article medic-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3269445924940809\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- medical en mesa sto arthro -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-3269445924940809\"\r\n     data-ad-slot=\"8662865328\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p class=\"article_css\">\n<p class=\"article_css\">While Customer Relationship Management can be implemented without major investments in software, software is often necessary to explore the full benefits of a CRM strategy.<\/p>\n<p class=\"article_css\">However, most CRM software vendors stress that a successful effort requires a holistic approach.<\/p>\n<p class=\"article_css\">Many initiatives often fail because implementation was limited to software installation, without providing the context, support and understanding for employees to learn, and take full advantage of the information systems.<\/p>\n<p class=\"article_css\">Tools for customer relationship management should be implemented &#8220;only after a well-devised strategy and operational plan are put in place.&#8221;<\/p>\n<p class=\"article_css\">Many problems occur when failing to think of sales as the output of a process that in itself needs to be studied and taken into account when planning automation CRM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Relationship Management (CRM) consists of the processes a physician can use in order to track and organize its contacts with its&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[104],"tags":[],"ppma_author":[274],"class_list":["post-2259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Customer Relationship Management (CRM) consists of the processes a physician can use in order to track and organize its contacts with its current and prospective customers. 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