{"id":20285,"date":"2025-08-26T13:28:09","date_gmt":"2025-08-26T11:28:09","guid":{"rendered":"https:\/\/medicalmanage.gr\/?p=20285"},"modified":"2025-08-26T13:28:11","modified_gmt":"2025-08-26T11:28:11","slug":"marketing-as-a-clinician-isnt-about-selling-its-about-trust","status":"publish","type":"post","link":"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/","title":{"rendered":"Marketing as a clinician isn\u2019t about selling. It\u2019s about trust."},"content":{"rendered":"\n<p>Most of us didn\u2019t go into medicine thinking about branding or strategy. We went into it to care for people. That was always the goal.<\/p>\n\n\n\n<p>If we want to reach more of the patients who need us, we have to look at how we\u2019re showing up. If we want to build a practice that\u2019s sustainable and aligned with who we are, it matters. It\u2019s not about selling. It\u2019s about connection.<\/p>\n\n\n\n<p>That starts with something simple: being excellent, and being kind.<\/p><div id=\"medic-3201865498\" class=\"medic-mesa-sto-article medic-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3269445924940809\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- medical en mesa sto arthro -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-3269445924940809\"\r\n     data-ad-slot=\"8662865328\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n\n\n\n<p><strong>The two traits that clinicians (and patients) want most<\/strong><\/p>\n\n\n\n<p>When a patient is referred to a new clinician, what are they hoping for?<\/p>\n\n\n\n<p>Someone who knows their stuff and someone who treats them like a human being.<\/p>\n\n\n\n<p>Think of it like a simple x-y axis. Clinical skill runs up and down the y-axis. Personality (or likability) runs along the x-axis.<\/p>\n\n\n\n<p>The sweet spot? Top-right quadrant: highly skilled and highly likable. But those clinicians are often fully booked, with long waitlists or no availability.<\/p>\n\n\n\n<p>That\u2019s where opportunity opens up. You don\u2019t have to be perfect to be valuable. If you\u2019re competent, kind, and accessible, you\u2019re already in demand.<\/p>\n\n\n\n<p>A board-certified specialist who takes time to listen? Gold. A warm, competent clinician who can see a patient this week? Incredibly valuable. There\u2019s room for many of us, and a real need for a wide range of providers.<\/p>\n\n\n\n<p><strong>You don\u2019t have to be the best, but you do need to be known.<\/strong><\/p>\n\n\n\n<p>Some clinicians hesitate to put themselves out there because they don\u2019t feel like they\u2019re the expert. But here\u2019s something we don\u2019t talk about enough: being the best-kept secret in your field doesn\u2019t help anyone.<\/p>\n\n\n\n<p>Instead of chasing perfection, we can aim for visibility.<\/p>\n\n\n\n<p>That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Being known for a particular skill or focus area<\/li>\n\n\n\n<li>Building relationships with referring providers<\/li>\n\n\n\n<li>Creating systems that make it easy to refer to you and easy for patients to book<\/li>\n\n\n\n<li>Showing up in ways that reflect your values, whether that\u2019s through content, connection, or simply being dependable<\/li>\n<\/ul>\n\n\n\n<p><strong>Relationships are the foundation.<\/strong><\/p>\n\n\n\n<p>Many patients still find their clinicians through referrals\u2014especially from primary care. That makes your relationships with colleagues incredibly important.<\/p>\n\n\n\n<p>If you want to be the person they think of when they say, \u201cI know someone who\u2019d be a great fit for this patient,\u201d then start here:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Respond quickly when colleagues reach out.<\/li>\n\n\n\n<li>Keep your intake process easy and warm.<\/li>\n\n\n\n<li>Support the clinicians who support you.<\/li>\n\n\n\n<li>Make space in your schedule to say yes when it matters.<\/li>\n<\/ul>\n\n\n\n<p>That kind of accessibility builds more trust than any business card ever could.<\/p>\n\n\n\n<p><strong>Make it easy to say yes.<\/strong><\/p>\n\n\n\n<p>Being easy to work with doesn\u2019t mean being available 24\/7. It means having systems in place that make referrals seamless and patient experiences positive.<\/p>\n\n\n\n<p>Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can new patients get in quickly?<\/li>\n\n\n\n<li>Do my referral partners feel updated and supported?<\/li>\n\n\n\n<li>Are my front desk processes trauma-informed and welcoming?<\/li>\n\n\n\n<li>Do patients leave my office feeling heard?<\/li>\n<\/ul>\n\n\n\n<p>These things don\u2019t just build a stronger practice. They build a stronger reputation.<\/p>\n\n\n\n<p><strong>Create a safe experience.<\/strong><\/p>\n\n\n\n<p>A lot of patients walk through our doors carrying trauma. This can be medical or otherwise. If we want to offer excellent care, we need to make space for that reality.<\/p>\n\n\n\n<p>That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating an environment that is calm and unhurried<\/li>\n\n\n\n<li>Speaking to patients with kindness, especially when they feel vulnerable<\/li>\n\n\n\n<li>Noticing when we\u2019re approaching burnout, and giving ourselves permission to rest<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019ve never received training in trauma-informed care, consider this your nudge. It doesn\u2019t just help your patients. It helps you.<\/p>\n\n\n\n<p><strong>Kindness is a clinical skill.<\/strong><\/p>\n\n\n\n<p>We don\u2019t need to be influencers. We don\u2019t need to be famous. But if we want to help more people, we do need to be known.<\/p>\n\n\n\n<p>The good news? One of the best ways to grow a thriving practice is to simply be the kind of clinician you\u2019d want to refer to. Kind. Competent. Accessible. Respectful of your peers.<\/p>\n\n\n\n<p>This is marketing, too.<\/p>\n\n\n\n<p><strong>Action steps<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Look into trauma-informed care training (even a short course can change the way you practice).<\/li>\n\n\n\n<li>Reach out to a few referring clinicians and let them know you\u2019re accepting new patients.<\/li>\n\n\n\n<li>Notice where you can make your systems more accessible.<\/li>\n\n\n\n<li>Share your expertise\u2014even if it\u2019s just a simple tip or a favorite resource.<\/li>\n\n\n\n<li>Trust that being a good human is part of being a great clinician.<\/li>\n<\/ul>\n\n\n\n<p>Growing your practice isn\u2019t about flashy tactics. It\u2019s about showing up with integrity, compassion, and clarity. Let your care speak for you, and the right people will find their way to your door.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of us didn\u2019t go into medicine thinking about branding or strategy. We went into it to care for people. That was&hellip;<\/p>\n","protected":false},"author":21,"featured_media":20286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[104],"tags":[],"ppma_author":[278],"class_list":["post-20285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Marketing is the name of the game nowadays. It is not only a matter of what you provide and what you sell but also how it looks and resounds to people.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Akis Karamanos\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Medical Management Tutorial\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Marketing as a private physician\" \/>\n\t\t<meta property=\"og:description\" content=\"Marketing is the name of the game nowadays. It is not only a matter of what you provide and what you sell but also how it looks and resounds to people.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/medicalmanage.gr\/wp-content\/uploads\/2025\/08\/Pharma-Article-Covers-2025-08-26T142735.919.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/medicalmanage.gr\/wp-content\/uploads\/2025\/08\/Pharma-Article-Covers-2025-08-26T142735.919.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-08-26T11:28:09+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-08-26T11:28:11+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/medicalmanage\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@PharmMedHealth\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Marketing as a private physician\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Marketing is the name of the game nowadays. It is not only a matter of what you provide and what you sell but also how it looks and resounds to people.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/medicalmanage.gr\/wp-content\/uploads\/2025\/08\/Pharma-Article-Covers-2025-08-26T142735.919.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\\\/#blogposting\",\"name\":\"Marketing as a private physician\",\"headline\":\"Marketing as a clinician isn\\u2019t about selling. It\\u2019s about trust.\",\"author\":{\"@id\":\"#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/medicalmanage.gr\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Pharma-Article-Covers-2025-08-26T142735.919.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Marketing\"},\"datePublished\":\"2025-08-26T13:28:09+02:00\",\"dateModified\":\"2025-08-26T13:28:11+02:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\\\/#webpage\"},\"articleSection\":\"Marketing, \\u03a0\\u03c1\\u03bf\\u03b1\\u03b9\\u03c1\\u03b5\\u03c4\\u03b9\\u03ba\\u03ac, Akis Karamanos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\\\/#listItem\",\"name\":\"Marketing as a clinician isn\\u2019t about selling. It\\u2019s about trust.\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\\\/#listItem\",\"position\":3,\"name\":\"Marketing as a clinician isn\\u2019t about selling. It\\u2019s about trust.\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/#organization\",\"name\":\"Medical Management & \\u0395\\u03a0\\u0399\\u039a\\u039f\\u0399\\u039d\\u03a9\\u039d\\u0399\\u0391\",\"url\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/\",\"sameAs\":[\"https:\\\/\\\/instagram.com\\\/charami_sa\\\/\",\"https:\\\/\\\/gr.pinterest.com\\\/PharmMedManage\\\/\",\"https:\\\/\\\/youtube.com\\\/channel\\\/UCOY_vNzy7apAvhf2939_GhA\",\"https:\\\/\\\/linkedin.com\\\/company\\\/charami-sa\\\/?trk=biz-companies-cym&original_referer=\"]},{\"@type\":\"Person\",\"@id\":\"#author\",\"name\":\"Akis Karamanos\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f62f3cafee7e2a80aa12a1a7a2da514f29051bc9a6a47493fdb8675fbac79009?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Akis Karamanos\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\\\/#webpage\",\"url\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\\\/\",\"name\":\"Marketing as a private physician\",\"description\":\"Marketing is the name of the game nowadays. It is not only a matter of what you provide and what you sell but also how it looks and resounds to people.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/medicalmanage.gr\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Pharma-Article-Covers-2025-08-26T142735.919.jpg\",\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\\\/#mainImage\",\"width\":1200,\"height\":675,\"caption\":\"Marketing\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\\\/#mainImage\"},\"datePublished\":\"2025-08-26T13:28:09+02:00\",\"dateModified\":\"2025-08-26T13:28:11+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/\",\"name\":\"Medical Management & \\u0395\\u03a0\\u0399\\u039a\\u039f\\u0399\\u039d\\u03a9\\u039d\\u0399\\u0391\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/medicalmanage.gr\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Marketing as a private physician","description":"Marketing is the name of the game nowadays. It is not only a matter of what you provide and what you sell but also how it looks and resounds to people.","canonical_url":"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/#blogposting","name":"Marketing as a private physician","headline":"Marketing as a clinician isn\u2019t about selling. It\u2019s about trust.","author":{"@id":"#author"},"publisher":{"@id":"https:\/\/medicalmanage.gr\/en\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/medicalmanage.gr\/wp-content\/uploads\/2025\/08\/Pharma-Article-Covers-2025-08-26T142735.919.jpg","width":1200,"height":675,"caption":"Marketing"},"datePublished":"2025-08-26T13:28:09+02:00","dateModified":"2025-08-26T13:28:11+02:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/#webpage"},"isPartOf":{"@id":"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/#webpage"},"articleSection":"Marketing, \u03a0\u03c1\u03bf\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac, Akis Karamanos"},{"@type":"BreadcrumbList","@id":"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/medicalmanage.gr\/en\/#listItem","position":1,"name":"Home","item":"https:\/\/medicalmanage.gr\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/medicalmanage.gr\/en\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/medicalmanage.gr\/en\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/medicalmanage.gr\/en\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/#listItem","name":"Marketing as a clinician isn\u2019t about selling. It\u2019s about trust."},"previousItem":{"@type":"ListItem","@id":"https:\/\/medicalmanage.gr\/en\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/#listItem","position":3,"name":"Marketing as a clinician isn\u2019t about selling. It\u2019s about trust.","previousItem":{"@type":"ListItem","@id":"https:\/\/medicalmanage.gr\/en\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/medicalmanage.gr\/en\/#organization","name":"Medical Management & \u0395\u03a0\u0399\u039a\u039f\u0399\u039d\u03a9\u039d\u0399\u0391","url":"https:\/\/medicalmanage.gr\/en\/","sameAs":["https:\/\/instagram.com\/charami_sa\/","https:\/\/gr.pinterest.com\/PharmMedManage\/","https:\/\/youtube.com\/channel\/UCOY_vNzy7apAvhf2939_GhA","https:\/\/linkedin.com\/company\/charami-sa\/?trk=biz-companies-cym&original_referer="]},{"@type":"Person","@id":"#author","name":"Akis Karamanos","image":{"@type":"ImageObject","@id":"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/f62f3cafee7e2a80aa12a1a7a2da514f29051bc9a6a47493fdb8675fbac79009?s=96&d=mm&r=g","width":96,"height":96,"caption":"Akis Karamanos"}},{"@type":"WebPage","@id":"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/#webpage","url":"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/","name":"Marketing as a private physician","description":"Marketing is the name of the game nowadays. It is not only a matter of what you provide and what you sell but also how it looks and resounds to people.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/medicalmanage.gr\/en\/#website"},"breadcrumb":{"@id":"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/medicalmanage.gr\/wp-content\/uploads\/2025\/08\/Pharma-Article-Covers-2025-08-26T142735.919.jpg","@id":"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/#mainImage","width":1200,"height":675,"caption":"Marketing"},"primaryImageOfPage":{"@id":"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/#mainImage"},"datePublished":"2025-08-26T13:28:09+02:00","dateModified":"2025-08-26T13:28:11+02:00"},{"@type":"WebSite","@id":"https:\/\/medicalmanage.gr\/en\/#website","url":"https:\/\/medicalmanage.gr\/en\/","name":"Medical Management & \u0395\u03a0\u0399\u039a\u039f\u0399\u039d\u03a9\u039d\u0399\u0391","inLanguage":"en-US","publisher":{"@id":"https:\/\/medicalmanage.gr\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"Medical Management Tutorial","og:type":"article","og:title":"Marketing as a private physician","og:description":"Marketing is the name of the game nowadays. It is not only a matter of what you provide and what you sell but also how it looks and resounds to people.","og:url":"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/","og:image":"https:\/\/medicalmanage.gr\/wp-content\/uploads\/2025\/08\/Pharma-Article-Covers-2025-08-26T142735.919.jpg","og:image:secure_url":"https:\/\/medicalmanage.gr\/wp-content\/uploads\/2025\/08\/Pharma-Article-Covers-2025-08-26T142735.919.jpg","og:image:width":1200,"og:image:height":675,"article:published_time":"2025-08-26T11:28:09+00:00","article:modified_time":"2025-08-26T11:28:11+00:00","article:publisher":"https:\/\/www.facebook.com\/medicalmanage","twitter:card":"summary_large_image","twitter:site":"@PharmMedHealth","twitter:title":"Marketing as a private physician","twitter:description":"Marketing is the name of the game nowadays. It is not only a matter of what you provide and what you sell but also how it looks and resounds to people.","twitter:image":"https:\/\/medicalmanage.gr\/wp-content\/uploads\/2025\/08\/Pharma-Article-Covers-2025-08-26T142735.919.jpg"},"aioseo_meta_data":{"post_id":"20285","title":"Marketing as a private physician","description":"Marketing is the name of the game nowadays. It is not only a matter of what you provide and what you sell but also how it looks and resounds to people.","keywords":null,"keyphrases":{"focus":{"keyphrase":"Marketing","score":70,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":1},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":[],"keyphraseInImageAlt":[],"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2025-08-26 11:28:11","updated":"2025-08-30 06:10:41","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/medicalmanage.gr\/en\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/medicalmanage.gr\/en\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tMarketing as a clinician isn\u2019t about selling. It\u2019s about trust.\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/medicalmanage.gr\/en\/"},{"label":"Marketing","link":"https:\/\/medicalmanage.gr\/en\/category\/marketing\/"},{"label":"Marketing as a clinician isn\u2019t about selling. It\u2019s about trust.","link":"https:\/\/medicalmanage.gr\/en\/marketing-as-a-clinician-isnt-about-selling-its-about-trust\/"}],"authors":[{"term_id":278,"user_id":21,"is_guest":0,"slug":"a-karamanos","display_name":"Akis Karamanos","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/f62f3cafee7e2a80aa12a1a7a2da514f29051bc9a6a47493fdb8675fbac79009?s=96&d=mm&r=g","author_category":"","first_name":"Akis","last_name":"Karamanos","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/medicalmanage.gr\/en\/wp-json\/wp\/v2\/posts\/20285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medicalmanage.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medicalmanage.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medicalmanage.gr\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/medicalmanage.gr\/en\/wp-json\/wp\/v2\/comments?post=20285"}],"version-history":[{"count":1,"href":"https:\/\/medicalmanage.gr\/en\/wp-json\/wp\/v2\/posts\/20285\/revisions"}],"predecessor-version":[{"id":20287,"href":"https:\/\/medicalmanage.gr\/en\/wp-json\/wp\/v2\/posts\/20285\/revisions\/20287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medicalmanage.gr\/en\/wp-json\/wp\/v2\/media\/20286"}],"wp:attachment":[{"href":"https:\/\/medicalmanage.gr\/en\/wp-json\/wp\/v2\/media?parent=20285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medicalmanage.gr\/en\/wp-json\/wp\/v2\/categories?post=20285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medicalmanage.gr\/en\/wp-json\/wp\/v2\/tags?post=20285"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/medicalmanage.gr\/en\/wp-json\/wp\/v2\/ppma_author?post=20285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}