{"id":1929,"date":"2023-05-03T07:30:41","date_gmt":"2023-05-03T05:30:41","guid":{"rendered":"https:\/\/medicalmanage.gr\/how-to-run-profitable-in-store-events\/"},"modified":"2023-12-21T12:23:22","modified_gmt":"2023-12-21T10:23:22","slug":"how-to-run-profitable-in-store-events","status":"publish","type":"post","link":"https:\/\/medicalmanage.gr\/en\/how-to-run-profitable-in-store-events\/","title":{"rendered":"How to Run Profitable Events"},"content":{"rendered":"<p class=\"article_css\"><strong>Hosting an event can be the equivalent to getting an article published in a local magazine or newspaper!<\/strong><\/p>\n<p class=\"article_css\">Your event doesn&#8217;t have to be fancy or a huge production. It can take the form of an open house, a launch of a new product, a seminar (eg: Skincare workshop), or a guest appearance by a celebrity or expert in a particular health \/ beauty or baby topic.<\/p>\n<p class=\"article_css\">People love celebrities, even local ones. Invite a local news reader or reporter &#8211; Even someone on the local radio station. (She must be important; she&#8217;s on the radio, so she must be a celebrity).<\/p><div id=\"medic-307675955\" class=\"medic-mesa-sto-article medic-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3269445924940809\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- medical en mesa sto arthro -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-3269445924940809\"\r\n     data-ad-slot=\"8662865328\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p class=\"article_css\"><strong>Here are a few great ideas and tips:<\/strong><\/p>\n<p class=\"article_css\"><strong>Let your target market know that you are having an event.<\/strong><\/p>\n<p class=\"article_css\">An announcement can be made first with a press release to publications that reach your local market.<\/p>\n<p class=\"article_css\"><strong>Hand out fliers with customer purchases.<\/strong><\/p>\n<p class=\"article_css\">Everywhere in your local community and other friendly businesses.<\/p>\n<p class=\"article_css\">\n<p class=\"article_css\"><strong>A follow-up press release as the event approaches further instills your name into an editor&#8217;s list as a progressive promoter and a business worthy of news.<\/strong><\/p>\n<p class=\"article_css\"><strong>Target local publications, personal newsletters, and any publication linked with your office.<\/strong><\/p>\n<p class=\"article_css\"><strong>Place signage in your office announcing the event.<\/strong><\/p>\n<p class=\"article_css\"><strong>Ask for Supplier Support.<\/strong><\/p>\n<p class=\"article_css\">Suppliers quite often can assist with resources, merchandising, staffing, contacts, displays, marketing just to name a few. Obviously their &#8220;payback&#8221; is extra product sales and exposure.<\/p>\n<p class=\"article_css\"><strong>If you are having a speaker or another guest of honor, a separate press release announcing the appearance of that person can be issued.<\/strong><\/p>\n<p class=\"article_css\"><strong>Consider releasing a series of press releases for the event, depending on the nature of the event.<\/strong><\/p>\n<p class=\"article_css\">The announcement of the special guest can come from you or sometimes speakers and guests like to announce themselves appearing at a particular event. The more coverage, the better.<\/p>\n<p class=\"article_css\"><strong>Invite the media with handwritten invitations.<\/strong><\/p>\n<p class=\"article_css\">Treat your event just like a party and invite the people you want to attend. Send invitations to the media, your patients and important prospects, friends, and family.<\/p>\n<p>It&#8217;s even okay to include a copy of the first press release with your invitation to further emphasize the importance of the event. Invite fellow retailers, and your neighbours.<\/p>\n<p class=\"article_css\"><strong>At the event itself, announce the media representatives that are present and present them with press passes and\/or special name tags.<\/strong><\/p>\n<p class=\"article_css\">Press people like to feel special and have special access. Also making your local mayor look good will go a long way in your business.<\/p>\n<p class=\"article_css\"><strong>Have plenty of press kits, brochures, product information, and fliers available to pass out to those attending.<\/strong><\/p>\n<p class=\"article_css\">Pass them out to everyone. Customers and prospects should receive any and all press releases that you issue.<\/p>\n<p class=\"article_css\"><strong>If you don&#8217;t have a press kit, make one.<\/strong><\/p>\n<p class=\"article_css\">They are not that hard to put together, they don&#8217;t have to be fancy, and they don&#8217;t have to include volumes of material. A sample press kit might be the press release announcing the event &#8211; a bio on any presenter &#8211; And a fact sheet on Your Office.<\/p>\n<p class=\"article_css\">This will also help the media write their follow-up stories about your event. You can even be so bold as to write a suggested article as a &#8220;template&#8221; for them to use\/modify.<\/p>\n<p class=\"article_css\"><strong>Most importantly, hire a photographer or carry around a digital camera.<\/strong><\/p>\n<p class=\"article_css\">You will want your event recorded. Even consider having one of your staff carry around a video camera. Offer the media electronic photos for their publications.<\/p>\n<p class=\"article_css\"><strong>Post printed photos in the office on a cork board for everyone to see &#8211; and include them in any follow-up thank-you notes to your guests.<\/strong><\/p>\n<p class=\"article_css\"><strong>Ask potential attendees to give out invitations to their friends &#8211; who they think would be interested in attending.<\/strong><\/p>\n<p><strong>Use a Hook!<\/strong><\/p>\n<p class=\"article_css\">Offer a free report, such as &#8220;Top 10 ways to improve your Skin,&#8221; to those in attendance.<\/p>\n<p class=\"article_css\"><strong>Have a pre-event contest, with the winner to be announced at the event.<\/strong><\/p>\n<p class=\"article_css\">These are just a few ideas that will help you with your event.<\/p>\n<p class=\"article_css\">Consider having events periodically such as once every 4 months. Make them fun.<\/p>\n<p class=\"article_css\">Using your imagination to come up with a few more will increase your PR, exposure, and communication with patients immensely.<\/p>\n<p class=\"article_css\"><strong>The goal is to get noticed and to get people talking about you so they will eventually pay you a visit.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hosting an event can be the equivalent to getting an article published in a local magazine or newspaper! 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