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It is good to identify complaints and dissatisfactions by customers regarding the current products and services.
Once the grievances have been received the business owner should come up with applicable suggestions on how best to meet and fulfil these needs.
Stimulating public confidence needs to be taken seriously if any business is to succeed, since normally people are willing to take risks.
A marketing strategy that works would be offering free samples.
This will work if the company will make certain that once the public tries out the item, then they will more likely want to indulge in it due to the extra satisfaction derived from consuming it.
